SOJO Hotels – The winner of the World Travel Awards (WTA)’s 2021 Asia’s Leading Lifestyle Hotel Brand revolutionizes the customer experience when successfully combine the rustic of Neo-Industrial style and the unique of local culture in Vietnam.

Born in the midst of the pandemic – December 2020, SOJO Hotels represents a completely new brand, a safe haven that is refreshingly smart for guests, especially against the Covid-19 backdrop. Guests staying at SOJO Hotels will get acquainted with the “touchless hotel” concept, thereby minimize physical contact, as well as avoid direct contact with a person.

Based on “customer-centric” strategy, SOJO Hotels aims to become “the right hotel and the right taste” for our guests – a new generation of global citizens who are youthful, dynamic, and always looking for exciting things. After all, the innovative touchless model combined with the “revolution” of experience helped SOJO Hotels also leave its mark in the international arena. In the first time participating in the World Travel Awards (WTA) in November 2021, SOJO Hotels was awarded the “Asia’s Leading Lifestyle Hotel Brand” title. In which the Neo-Industrial style integrated with regional cultural elements is one of the special highlights of SOJO.

Architect Le Huy Truc who directly design SOJO, said: “SOJO is concerned with functionality and guest experience instead of conventional aesthetics. We’re proud to have brought Vietnamese cultural characteristics combined with modern and generous design style in SOJO.”

Recently, in December 2021, architect Le Huy Truc and his company TTT Architects Corporation received a gold award from Vietnam Architects’ Association for the design of SOJO Hotels – “Pioneer with Vietnamese soul”.

Strong colors and contemporary designs are used in the SOJO’s elevator system

Sharing – The characteristics of Vietnamese culture are performed in Lounge JO247. With the “share table” system, guests can meet and connect to new friends at SOJO.

The chill-bar area in lounge JO247 has a liberal, generous design, bringing the connection between people and creativity-art space.

Room interior and color-changing shower cabin at SOJO Hotels

The bed room area is designed with 3 criteria: Optimizing the space to integrate multi-functions, contemporary design and increasing connectivity between guests and SOJO.

Located in central of Hanoi, Thai Binh, Nam Dinh, Bac Giang and other provinces in Vietnam, SOJO “allows” guest capture more of the scene by panorama window.

At each SOJO, there is a local map with famous landmarks – scenic spots, connecting guests with the local culture.

SOJO Hotel Ga Hanoi is the revival of the atmosphere of Hang Co Railway Station over 100 years old, incorporating a new language, Early-fiction, developed by SOJO to increase the romance of the interior space.

The lighting system at SOJO Hotel Thai Binh is designed as “golden rice waves” based on the inspiration of Thai Binh – the hometown of rice.

Asian culture is also integrated in SOJO’s bedroom design with the familiar “phản gỗ” image in the traditional Vietnamese house, instead of the Western-style beds often placed in the middle of the room like other hotels.

The space “community kitchen”, cooking together, like “neighbors” is also one of Vietnamese local bold features in SOJO.

Source: Vietnam Insider

Born in the midst of the pandemic – December 2020, SOJO Hotels represents a completely new hotel model and is the only nomination from Vietnam for Asia’s Leading Lifestyle Hotel by World Travel Awards.

Hospitality and tourism – The unforgettable years

Back in the 1990s, Vietnam only had 250,000 international visitors per year, with 350 lodging establishments. Two decades later, foreign visitors had increased to 18 million, spreading across 30,000 hotels over the country in 2019. The impressive growth figures clearly demonstrated the great potential of Vietnam’s tourism market. The global industry’s leading and most prestigious award system, World Travel Awards, has also crowned the country  twice in a row as Asia’s Leading Heritage Destination, Asia’s Leading Cultural Destination, and Asia’s Leading Culinary Destination.

However, in the last two years, Covid-19, along with strict measures taken to contain the pandemic has limited travel activities, severely affecting the global tourism and hospitality industry. Thus, hoteliers must explore new ways to adapt to the rapid changes of the market.

The sector has been familiar with such concepts as condotels, resorts, and hostels, all focused on in-person contacts. Under the impact of the pandemic, however, it is seeing the guests demand a new hotel model that provides contactless services. Responding to the market demand and adapting to Covid-related changes in the economy, Vietnam’s first refreshing smart hotel chain has been conceived and become SOJO Hotels.

The story of SOJO Hotels – The first refreshing smart hotel chain in Vietnam

Considered a revolution stemming from realistic market demand and lodging requirements during the “new normal” period, SOJO Hotels presents a brand new customer-centric hotel model.

Guests staying at SOJO Hotels will get acquainted with the “touchless hotel” concept, with touchless experiences ranging from checking in and out, receiving the key and unlocking the room, to starting the in-room appliances, all of which are automated through the SOJO app system (smartphone app). In particular, with the SOJO app as control center for all activities in their experiential journey, our guests can check-in/check-out at an automated kiosk with their Face ID (facial recognition) or easily adjust the light and room temperature to suit their preferences and mood. They can thereby minimize physical contact (e.g. buttons, switches, door locks, and curtains), as well as avoid direct contact with a person. By making the most of new technologies, SOJO Hotels has created a safe haven that is refreshingly smart for our guests, especially against the Covid-19 backdrop.

In addition, SOJO Hotels is deploying technology to record and analyze guest behaviors in order to create new and exciting services that properly and fully meet their needs. The superiority of Vietnam’s first refreshing smart hotel chain is reflected in the removal of traditional services that incur costs but have little use, while focusing on the amenities that bring about a complete recreational experience. Among those conveniences are the carefully researched double-layer XL mattress and bed, a window with panoramic view for each room, and a color-adjustable shower cabin. Each “touch point” of SOJO Hotels stems from our absolute understanding of what makes our guests satisfied.

Room interior and color-changing shower cabin at SOJO Hotels

Developed by TNH Hotels & Resorts, a member of TNG Holdings Vietnam, SOJO Hotels aims to become “the right hotel and the right taste” for our guests – a new generation of global citizens who are youthful, dynamic, and always looking for exciting things. In addition to the laser focus on developing core services in the room, SOJO Hotels invested in the JO247 common lobby, turning it into a social area and creativity space as well as an open recreation and entertainment complex, with full function bar, co-working area, cafe and food corners.

Strategically aiming to establish 100 refreshing smart hotels across the country, SOJO Hotels is expected to set new trends that will likely shape the future of Vietnam’s hotel market. Even in this challenging period, SOJO Hotels is bringing Vietnamese hospitality to the world by competing with heavyweights such as Hilton and Intercontinental in the Asia’s Leading Lifestyle Hotel category within the World Travel Awards system, which is like an Oscar for the travel industry.

Vote for the only representative of Vietnam for Asia’s Leading Lifestyle Hotel category HERE

Let’s vote and get a free stay at SOJO Hotels HERE!

As the most prestigious and coveted international award program in the travel and hospitality industry, this year’s World Travel Awards acknowledges the participation of Vietnam’s first “touchless” hotel model – SOJO Hotels.

World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism, and hospitality industries. Today, the World Travel Awards (WTA) brand is recognized globally as the ultimate hallmark of industry excellence. In 2019 and 2020, Vietnam tourism championed the Asia region twice in a row as Asia’s Leading Heritage Destination, Asia’s Leading Cultural Destination, and Asia’s Leading Culinary Destination.

In 2021, Vietnam tourism is still relentlessly pursuing recognition for its national destinations, local destinations, and tourism products. Among the list of candidates from Vietnam this year, SOJO Hotels stands out as a brand new hospitality product in the market and the only Vietnamese nominee for “Asia’s Leading Lifestyle Hotel” within 2021 WTA.

SOJO Hotels – Pioneer in changing Vietnam’s hospitality during the “new normal”

According to the General Statistics Office, Vietnam’s GDP grew 5.64% in the first half of 2021, higher than the 1.82% figure recorded in the first half of 2020. This growth highlights the efforts of the government in pursuing the “dual goal” of preventing the COVID-19 pandemic while promoting socio-economic development, as well as the proactive changes by businesses to promptly adapt to the “new normal”.

For Vietnam’s travel and hospitality industry, SOJO Hotels sets a prime example of adaptation with its brand new model of “touchless hotels”. The SOJO Hotels chain minimizes physical contact between people and objects as well as direct contact between people. Instead of checking in with a front desk receptionist, our guests can check in online 48 hours in advance or utilize the automated check-in / check-out kiosk system when they arrive at the hotel lobby. Instead of pressing buttons, pulling switches, picking up room keys, or drawing the curtains, they can use a single mobile key integrated within the SOJO app system – the smartphone application that follows and supports them throughout their experiential journey at SOJO. SOJO Hotels also optimizes technology to build a live chat system between GURUs (versatile and multi-tasking customer representatives) and the guests to ensure their communication is smooth, and this approach has proven especially effective when serving groups of guests who stay in quarantine voluntarily or on entry during the Covid-19 period.

SOJO’s entire technology platform – a full set of solutions called T.SHS (TNTech Smart Hotel Solutions) has been awarded the Sao Khue 2021, and its customer experience has been nominated for the Top 5 Best CX Ecosystem in the Markie Awards held by Oracle.

Room interior and color-changing shower cabin at SOJO Hotels

SOJO Hotels brings a new concept of hospitality service – “the right hotel and the right taste” – to active global citizens who love new experiences. While the “right hotel” means the optimization of touch points so that our guests can have a peace of mind when staying with us during the unpredictable pandemic period, the “right taste” is conveyed in SOJO Hotels’ investment in creating moments of pure relaxation for our guests. All the rooms at SOJO are equipped with king-size beds and panoramic windows that provide a stunning view for our guests. Other differentors of SOJO Hotels include the color-changing shower cabin and the adjustable sound and lighting system that can be customized to the user’s mood.

SOJO Hotels’ multi-purpose open lobby, the so-called JO247, represents the pinnacle of connected entertainment in the “new normal” era. Designed to ensure a safe private space of two square meters per guest and compliance with SOJO 11 Safe & Smile principles that strictly adhere to the preventive anti-epidemic measures, JO247 provides a space of creativity, flexibility, and safety with full functions such as a co-working area, relaxing coffee shop, or chill bar by night.

Notwithstanding a new brand, SOJO Hotels has left its mark by building a new hotel concept that adapts promptly to changes in the market while making efforts to elevate the position of Vietnamese hospitality by competing at WTA 2021.

Let’s vote for SOJO Hotels – a representative of hotels in the future and a proud brand of Vietnam – to create new hopes for Vietnam’s tourism industry in the “new normal” period: HERE

Vote for SOJO Hotels and stand the chance to win a free night stay HERE