White label solution is a great way to get your online gambling (iGaming) business started. As the popularity of online gambling continues to grow across the Asian region, so will the need for iGaming platforms. Entrepreneurs and businesses who see the potential are filling that demand by launching their own iGaming platform. Like with every untapped opportunity, time is always of the essence, which is why white label solutions can provide an edge in getting ahead of the game.

Ready to take a step into the iGaming market? Find out all about white label solutions and the benefits you can reap from taking the white label approach to build your iGaming platform. 

What exactly is a white label solution?

An iGaming white label provider offers a software (the product), and a range of their services which cover everything you need to launch your own iGaming platform. A white label package typically includes a front-end site, with features such as language options, payment methods, multi-currency support, a variety of games or betting events portfolio of games to offer players on your site as well as all other features on the back-end to operate your business, including payment provider and gateway readily set up, tech support, and customer service representatives, security for your site, hedge monitoring and risk control, and so much more.

For instance, if you have decided on Thailand as your target market to launch your iGaming business, you can start by focusing your efforts on designing a brand look which will appeal to its mostly youthful population, and then engaging with a white label provider who will take your brand look and apply it to a ready-to-market iGaming platform. 

Some providers even offer a suite of tailor-made solutions for your target market, such as the Thailand White Label package by Kzing, which can offer a Thai interface and popular games like baccarat, along with payment gateway accepting Thai Baht through digital wallets and more.

The white label approach means launching your own iGaming platform without the high costs and long timeline required if you were to build from scratch.

To help you better visualize the speed and efficiency of setting up an iGaming platform with a white label provider, here is a quick look at the process involved in creating your own iGaming platform with a white label provider like Kzing. 

iGaming White Label Process

Step 1: Entering an agreement
This typically involves you (platform provider) entering an agreement with the white label provider. The agreement outlines the terms of the provider’s products and services, including how much customisation of your platform is possible, game types and offerings to choose from, payment methods (ie. credit card, digital wallet, even cryptocurrency), and even tech and customer support.

Cost aspects will also be discussed and laid out in the agreement before engaging the provider, with confirmation on matters such as upfront payments or deposits (if required), monthly maintenance fees, and profit-sharing ratio.

Step 2: Provide your brand material
Once the terms of service (such as payment of deposit by operator) is met, the next step is to provide your brand material, including logo, brand colors, and everything else you might typically need in a corporate identity. This will help the white label provider design your platform specifically for your brand look. Before this stage, you should have a clear idea of your platform’s positioning and corporate identity designed.

Step 3: Development

At this point, the white label provider should have what they need to create your iGaming platform, with a front-end site which will act as the ‘space’ where users will enter and interact with, and a management system on the back-end which you and your partners or team will access to run the business. Different white label providers may have different features included, such as tiered membership system, rewards system, and even a rebate system for affiliate marketing partners.

Step 4: Testing

Once the platform is ready with your brand look and specifications, it should be tested to ensure that all your needs are met and that everything from the front-end to the back-end runs smoothly. At this stage, any issues should be brought up and resolved, and the platform made ready for launch.

Step 5: Launch

If everything works out in the testing phase, your iGaming platform is now ready for launch! White label providers like Kzing are aware that technical problems and user issues might come up during launch, and if not resolved quickly, can lead to loss of users. Which is why ‘after-sales’ services like tech and customer support are part of the package. So be sure that whichever provider you go with, your package includes these key services.

Sounds easy enough? That is because it can be! When considering creating your iGaming platform, white label providers such as Kzing can be valuable partners in turning your iGaming brand and business into reality.

Benefits of a white label solution

Quick and easy – White label providers have products, games, and software which are ready-to-go. These packages commonly include a website front-end, which acts like your casino floor where players navigate, a selection of games and offerings (whether it is slots, roulette, live casino games like Baccarat, or sports-betting events such as football or horse-racing), and a platform management, which is the back-end for operations. As an operator, all you have to do is select from the white label provider’s range of products and services to build your platform and bring your business to market in a matter of weeks.

Engaging an established white label provider also means that you can cut down on the time needed for you to build a team and devote resources into research and development of your business. Aside from some basic groundwork to creating your own iGaming platform, such as deciding on a target market and how you want to position your platform, white label providers such as Kzing have a wealth of knowledge, experience, and resources on their hands to quicken the process for you by picking from their custom Asian packages.

Which brings us to the next point of why go the white label way in building your iGaming platform.

Leverage their experience and expertise – white label providers have put in the time, research, and resources to develop their range of products and services. In order to appeal to various clients, reliability and reputation are the name of the game. Poor product and services can lead to clients terminating providers, which is why a white label provider like Kzing has to stay ahead – constantly improving their product with features like data reporting system to monitor and make forecasts on user behavior, and providing expert consultation from their years working with game developers and operators in the iGaming industry.

Engaging a white label provider to launch your own iGaming business can be like having a partner with a rich pool of data, information, experience, and insights in the iGaming industry.

Like Kzing, a white label provider catering to operators focused on the Asian market. With their years of experience and data gathering, they can provide great insight into what your business needs to penetrate your target market.

For example: developing a ‘lite version’ iGaming platform for the Indonesian market due to slow internet speed in 3rd and 4th tier cities, and even observing that Thai users have a tendency to ask more questions and including helpful, 24/7 online customer. 

Lower startup costs – With any business, starting requires capital. Hiring a software developer to custom build your platform, including website, games, back-end management system from scratch are typically costly, starting from up to US$ 200,000 to US$ 300,000. White label providers are a one-stop service provider where you can get your iGaming platform ready within a feasible budget, starting from even US$1,000 to US$ 10,000.

Not to mention all other costs associated with running your platform, such as hiring a dedicated customer support team, and monthly payment fees when you engage a payment provider. In the end, expect to spend up to US$340,000 or more to build your platform from scratch, with monthly operations potentially running you between US$ 56,000 to US$61,000 monthly, including marketing and advertising.

White label providers not only provide the software, but also have ready infrastructure like payment gateways (some even including cryptocurrency payment), while also supporting you and your business with services like round-the-clock tech support, multi-language customer support, and even assist with setting up your overseas operations.

Tech and customer support covered – Keeping your players happy will be key to your success. This means ensuring that your website functions smoothly and issues are solved immediately. Poor user experience like slow loading pages, bug-ridden games, and even payment failures are sure ways to players leaving your platform. White label providers commonly offer tech support, maintenance, and security, along with customer support in their package or offerings. With that, you can focus on marketing and advertising to grow your platform.

White label providers like Kzing are well-equipped to provide on-time tech support and great customer service, offering multi-language support for whichever target market you choose to launch your iGaming business.

Comprehensive platform features – Some may think that a designed-to-fit-all approach means that you have less to offer, the reverse is true. A white label iGaming platform can actually offer a wide range of platform features. Such as selection of themes or layout options, to multi-language options, payment methods, currency, and even localized games fit for your target market.

Take a look at the all-encompassing range of products and services offered by white label provider, Kzing:

• Partnership with game providers to bring a wide portfolio of games and offerings for international and local markets
• Readily integrated payment gateways, with various payment methods: credit card, e-wallet, cryptocurrency etc.
• Ability to receive and make payments is multiple currencies
• Multi-language options according to your target market and users
• Selection of themes and customisable front-end design to suit your brand
• Management system for effective back-end operations
• Customer relations management (CRM) system
• Reliable security and risk management system
• Customer support
• Tech support
• Mobile-focused website design and mobile app

With a good ready product, repackaging it into your own brand can enhance and highlight its great features and save you the time and costs of building and marketing a product from zero.

Rich selection of games and events to offer – White label providers do not develop the games or sports betting events offered with their packages. It is common for white label providers to work with game providers who are specialized in the design and development of the games you can offer on your platform. The advantage of this method is that white label providers can provide you with a large variety of games for your platform, including live casino plays, sports betting events, lottery, esports, and even card games specific to your target market.

Support user attraction and retention – Getting players to your platform and keeping them coming back for more will be the key to your platform success. The white label approach can give you the luxury of time to focus on marketing to potential users, and even the unique selling points (USP) required to attract them. White label providers such as Kzing, understand the importance of this and have systems like tiered membership, rewards, and rebate, which are great features to attract and keep users.

These systems are designed to help you manage players and platform partners effectively, all while keeping users motivated to continue playing or sharing with others in their circle or audience, which will in turn attract new users. These features and the experience of your white label partner can be beneficial in planning marketing campaigns.

For example, white label provider Kzing has gathered information from user behavior in the past that Thai players respond well to discounts. With that information and the rewards system, you can run discount campaigns for users, and work with affiliate partners to spread the word, all while monitoring the results of your campaign behind the scenes, and ensure automated and accurate distribution of rewards. 

KEY TAKEAWAYS: BENEFITS OF WHITE LABEL APPROACH

1. Quick and easy implementation with no requirements to have your own tech team to get started.
2. Experience and expertise in the iGaming industry, with systems like data reporting and monitoring to provide advantageous insight.
3. Lower startup costs to get a stunning, effective, and powerful iGaming platform, equal or even better compared to building one from scratch.
4. Tech and customer support are key services offered by white label providers which is imperative in making sure your platform runs smoothly.
5. Comprehensive platform features which cover everything from the interface and games that players will interact with, and management system for effective operations.
6. Wide variety of games and sports betting to offer on your platform.
7. Platform designed with user attraction and retention in mind, helping you gain users, and more importantly, returning users.

CONCLUSION – WHY KZING WHITE LABEL

Having been in the industry since 2012, Kzing has been focused on helping operators gain access to the iGaming markets, especially in the Asian region. Kzing offers white label iGaming packages which are designed specially to fit each locality, from China, Vietnam, Thailand, Indonesia, India, Japan and South Korea.

Despite some unique features for different markets, every package comes with powerful features and reliable services, including:

• Payment system
• Affiliate system
• Intelligent risk control
• Tiered membership system
• Rewards/Events system
• Rebate system
• Multi-language support
• Data reporting system

On top of that, Kzing also offers:

• Assistance in setting up overseas operations points
• Back office training
• Training

Building your own iGaming platform does not have to be difficult, costly, and time-consuming. White label solutions can offer a quick and hassle-free way to get into this exciting industry. If you are ready to take on a new venture with a reliable partner in great products and services, contact Kzing for a free professional consultation!

It is now easier than ever to build your very own iGaming platform. You can find software providers that fully custom design your platform and games to meet your every need (albeit at a high price), to equally powerful white label solutions where everything from web or app development and customer support is taken care of (typically within reachable budget).

Excited to get started on your iGaming empire? Here are the 3 stages to establishing and running your own iGaming Platform

STAGE 1: PLANNING

Creating your own iGaming platform is a significant investment of time and money, which when done right, can yield highly lucrative results. Like with any venture, laying a strong base and having a clear plan will ensure that your iGaming platform is a success.

Define Your Target Market and Positioning

Setting a positioning and focus market is key to creating your iGaming platform and brand. This is important in helping you determine everything from the user interface design, which games to feature on your site, to languages offered, and even payment options.

For example:
If the target market of your iGaming platform is Vietnam, you could set your platform apart from others in the Asian region by offering betting games which are popular amongst Vietnamese, such as cockfighting and fighting fish.

Some providers, like Kzing, have been in the iGaming development scene since 2012, and use their data collection and reporting system to better understand the markets. With this, they are able to offer custom white label packages with specific features for different markets. By leveraging the data they have, you could easily determine the best market to launch your platform and create unique selling points that meet the demographic needs.

Establish a Budget

Overall, building a platform from scratch can cost up to US$240,000 or more, while marketing and hiring staff members to run your platform could range anywhere between US$ 56,000 to US$61,000 monthly.

If the high capital of building your own is not an option, going with a white label provider is an equally viable path. White label packages can cost between US$1,000 to US$ 10,000 or more, depending on the range of their products and services.

With white label solutions, you save time and money by picking from a pool of ready themes for your website, games or sports-betting options, and even affiliate marketing systems and channels. With this, it is even possible to get your iGaming platform up and running in a matter of weeks.

You can also put hiring a large team on the backburner, with many white label providers offering software and customer support in their packages as well, in return for a share of the revenue. With this method, all you have to focus on is marketing to grow your platform!

STAGE 2: BUILDING

Once you have decided to engage a developer or provider, this is the stage where things really get going.

Develop the Online Casino Platform

Depending on your budget and needs, you can opt to build your platform from scratch by hiring a software developer, and working with game providers to offer games on your site. The fully-customisable approach is the best option if you want to create a unique platform and set of offerings.

White label providers essentially offer you a platform with features and services that are repackaged to your brand and market, along with partner providers’ game offerings. The white label solution is perfect if you want to build your platform without the time restraint and high investment of starting from zero.

iGaming platform general structure:

• Website (front-end, UI/UX) (like your casino lobby, floor etc.)
• Games/offerings (popular casino selections like Roulette, Baccarat, Poker/ horse-racing, football etc.) 
• Platform management (back-end)(payment system, fraud detection, hedge monitoring and risk control )

Of course, depending on your target market and demographic, additional features should also be considered.

Pre-launch Marketing and Advertising

The goal of the pre-launch strategy is to get as much exposure for your platform, reach the right audience, and offer them perks to take action. Pre-launch marketing and advertising can set the stage for a successful launch.

To plan the right strategy, here are some key concepts to get started:

Pay-per-click (PPC) advertising – this form of advertising typically involves digital display ads like banners, videos and even social media posts displayed on websites, social media channels, and in-app advertising.

Call-to-actions (CTA) and Perks – CTA is a behavior or action that you want your potential user to take, with some form of a perk or benefit that will encourage them to complete the action.

Affiliate partnerships – fast becoming the most effective way for iGaming platforms to reach audiences. Work with key opinion leaders (KOL) who have a following within your target market to generate a first wave of potential users who will then attract others.

Kzing’s comprehensive iGaming software has built-in features like Affiliate Management, Rewards System, Social Media Integration, and more to help platform operators reach potential users.

STAGE 3: LAUNCH, MAINTAIN, GROW

At launch, invest in having tech support on hand and ample customer service representatives available. Your platform needs to be able to handle the influx of users and any problems which may arise.

Tech support – The performance and user experience of your platform can make or break your iGaming business. Ensure that your site and system performance is monitored frequently and any issues which come up are fixed quickly to avoid losing users.

Website issues can also be caused by malicious attacks from hackers or bots trying to access user information or steal from your site. Make sure that your platform has a robust security system to keep users and your resources safe.

Customer support – Do not forget to have frequently-asked-questions (FAQs) on your site, and more importantly, a 24/7 helpdesk to answer user questions and handle any issues they may have. Nothing leads to more frustration and a loss of customers than poor customer service.

Once you have a steady stream of players, growing your platform and user base will come down to retaining players and keeping them interested.

Customer retention – Reward your platform players with free credits, lucky draws, free spins, cashback, signup or deposit bonuses, and more. White label providers like Kzing have a player management system with different player levels, rewards system to hold events and discount promotions, and even a rebate system for platform partners – they are proven effective in retaining players!

Future growth – Your platform should be equipped with a data reporting system which can help you monitor and gather user behavior which will help give insight into what new games and offerings to develop, which aspects of your iGaming platform works best, and even which features should be added.

KEY TAKEAWAYS TO BUILD YOUR iGAMING PLATFORM

1. Develop your brand and target audience
2. Develop the platform (attractive front-end, reliable iGaming software)
3. Pre-launch marketing and advertising
4. Ensure your site runs smoothly
5. Leverage on data and information to retain customers and determine future growth.

CONCLUSION – WHY BUILD YOUR iGAMING PLATFORM WITH KZING

If you’ve made it this far, chances are you already have a good understanding of how an iGaming platform is built and launched. The process may seem daunting to take on all alone, which is white label providers like Kzing can help get you started in the exciting market of iGaming in Asia without starting from zero.

Kzing’s professional white label solution services includes:

• Stunning templates for your platform (web, mobile)
• 80+ games ready to integrate
• 24/7 security and defense system for platform safety and stability
• Mulit-language, currencies, and payment channels (including cryptocurrency)
• Affiliate management system
• Intelligent risk control to protect your business interests.
• Clear reporting and data analysis system
• 24/7 tech and customer support

With such comprehensive services, all you have to do is focus on branding and marketing, and let Kzing handle the rest! Ready to launch your own iGaming platform? Contact Kzing for a free professional consultation to help you get your iGaming platform started.