Vietnam Maritime Bank (MSB) today announced the appointment of Duong Ngoc Dung as its new Chief Marketing Officer. In this role, Dung will oversee brand, marketing technology, product marketing, marketing communications, and customer and market research. He will report to Nguyen Hoang Linh, CEO of MSB, and join the bank’s executive committee.

With a focus on customer experience, loyalty, digital innovation and brand relevance, Duong Ngoc Dung is an accomplished and transformational marketing leader who has spent her career building leading brands in the financial services, technology and supporting industries across Vietnam.

He joins MSB from Hong Leong Bank Vietnam, where he served as the Country Head of Marketing and Communication. Prior to this, Dung was the Head of Marketing and Communication for Vietnam International Bank (VIB). His additional marketing experience includes leadership roles with Vietcapital Bank, Vietcapital Securities, Sao Bac Dau Technology Group and HPT Vietnam, one of leading information technology services firms in Vietnam.

“I’m thrilled to have such a talented and experienced marketing leader like Dung join our organization,” said Nguyen Hoang Linh. “With his impressive track record of driving award-winning marketing and loyalty programs, digital innovation and customer engagement, he is uniquely positioned to help drive our continued growth and diversification in the Vietnam consumer market through our strategic partnerships with many of best-known brands in the country.”

“I’m excited to join an organization like MSB that has such a strong reputation in the market and an ambitious growth agenda,” said Duong Ngoc Dung. “I look forward to working with Linh and team on building a world-class marketing function and transforming our products, capabilities and experiences to meet the ever-changing needs of partners and customers alike.”

Duong Ngoc Dung is also the founding partner of GBS – Global Business Services LLC. He holds a Bachelor’s degree from Dong Do Ha Noi International University.

MSB operates about 300 full-service offices in Vietnam. Founded in 1991, MSB offers a complete line of personal and business banking products. The bank is listed on the Ho Chi Minh Stock Exchange as MSB. More information about MSB can be found online at https://msb.com.vn