Sapa launches summer festival to woo tourists

HCMC – The tourist town of Sapa in Lao Cai Province has launched the Summer Festival 2023 with a series of activities to celebrate the 120th anniversary of Sapa’s tourism.

The festival is one of a series of events celebrating the town’s 120th year of tourism, which will take place from March 3 to December 31.

As part of the plan, the festival will be held from March 3 to the end of June.

Festival-goers can partake in a variety of events in Sapa’s annual five-season festival, which takes place throughout the town’s tourist attractions.

In the first two months of this year, Sapa welcomed a total of 534,690 domestic and international tourists, three times higher than the same period in 2022.

At the same time, the town generated tourism revenue of VND1,847 billion, a 3.2 fold rise year-on-year.

This year, Sapa aims to attract 3.5 million tourists with total revenue of VND12 trillion.