Prudential Vietnam today announced the launch of its new Mental Wellness tools aimed at supporting users to manage their mental and physical health with personalised information and recommendations. The AI-powered tools can now be accessed on Pulse by Prudential (‘Pulse’), adding to the extensive features on this all-in-one holistic health and wealth management mobile app.
According to a scientific brief released by the World Health Organization (‘WHO’) in March 2022, global prevalence of anxiety and depression significantly increased by 25 per cent in the first year of the pandemic. In pre-pandemic Vietnam, according to the statistics published by the Institute of Mental Health under the Hanoi-based Bach Mai Hospital, 30 per cent of the population was diagnosed with various mental health issues, while 25 per cent was related to depression and 15 per cent was caused by stress disorders. Despite close to one in three people were aware of their conditions, only few sought medical attention. From the above statistics, the mental health of a large population has been heavily affected by the Covid-19 pandemic.
Mr. Tran Thanh Phong, Chief Marketing Officer at Prudential Vietnam, said: “We cannot talk about holistic wellness without considering mental health. The COVID-19 pandemic has clearly taken a toll on people’s mental health over the past two years, with uncertainties and anxiety affecting our daily lives, particularly in fulfilling our family, social and personal duties. We hope to support people through this challenging time with our new service features.”
The WHO defines mental health as a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community. A mentally healthy person is generally positive in their thinking, able to take charge of their behaviors and emotions while remaining resilient against life’s challenges.
With new Mental Wellness tools now available on Pulse, users can gain more information about their mental health status:
- Self-awareness Quizzes: Consisting of 6 tests designed to help users recognize their current mental health conditions, relationship qualities, and their comfort levels in everyday planning and self-nurturing, all important factors for enjoying a happier, more stable and well-balanced
- Mood Tracker: A feature designed to document and track one’s mood, emotions, with which they can better acknowledge their thoughts and behaviors, moderate negative reactions and increase compassion as well as relationship qualities.
Pulse by Prudential
Additionally, Pulse users can access bite-sized, curated audiovisual content on mental health topics and self-care methods should they wish to expand their knowledge.
Since its launch in May 2020, nearly 3 million users in Vietnam have benefited from the insights and solutions recommended by Pulse. The more popular and frequently used tools in supporting users throughout their health journeys include:
- Healthcheck: A digital questionnaire designed to provide users with a 3D anatomical view of the body and health insights on potential health conditions. It provides suggestions for users to improve their long-term health.
- Symptom Checker: An AI-powered chatbot analyses a user’s health condition and provide relevant advice.
- Telemedicine: Enables users to easily access medical consultation via video calls from anywhere in Vietnam.
“The launch of Mental Wellness tools on Pulse further underscores Prudential’s commitment to raising public awareness in Vietnam on the importance of maintaining a balanced life, both physically and mentally. We hope our innovative solutions will offer a pathway for everyone to achieve that and get the most out of life,” added Mr. Tran Thanh Phong.
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