New York, NY, Aug. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) announced today the launch of Mediabrands Health, a Center of Excellence (COE) that sits within IPG Mediabrands. Building on the company’s leading healthcare offerings at IPG Health and within IPG Mediabrands, this new specialism further strengthens Interpublic’s integrated healthcare offering by providing scaled, global media services through Mediabrands Health.
“Our clients in the healthcare space have experienced first-hand the benefits of opting in to a single, integrated solution by partnering with IPG Health and its collective of full-service and specialized agencies,” said Philippe Krakowsky, CEO of Interpublic. “We see an opportunity for healthcare marketers to further benefit from the expanded and scaled offering of Mediabrands Health when needed.”
IPG Mediabrands has a strong track record of delivering innovative solutions across its agency brands and dedicated teams to the top 20% of healthcare brands, including five of the top 15 pharmaceutical companies. With this new offering, healthcare marketers can tap the power of IPG Mediabrands’ collective network, leveraging proven strategic products and processes in the media space. Mediabrands Health will also partner with IPG Health’s SOLVE(D) and Acxiom Health, Interpublic’s category-specific customer intelligence product and data spine, which enables healthcare clients to benefit from a holistic suite of market-tested healthcare solutions. The COE will also work with sister companies to bring together clients in the sector to address shared industry challenges.
“We’ve had strong success in the healthcare sector for years, and are close to the ever-evolving, nuanced landscape in which they operate,” said Justin Wroe, U.S. CEO, IPG Mediabrands. “Strengthening our offering will enhance our understanding of the most pressing challenges and opportunities these brands face now and in the future, connect our clients in more meaningful ways, and reinforce our ability to drive growth for clients in this category.”
Mediabrands Health will be led by Melissa Gordon-Ring, President, who steps into the role following her success leading Initiative’s portfolio of health clients. Additionally, former Initiative Head of Strategy Daniel Landers has been appointed Chief Strategy Officer for Mediabrands Health.
For Interpublic, this news builds on consistent growth-driving performance in healthcare sector led by IPG Health, which was named Healthcare Network of the Year at the 2024 Cannes Lions Festival, on the prestigious 2024 Ad Age A-List, and at the 2024 Manny Awards. IPG Health’s success is driven by the interconnectivity and interoperability built into its structure, through which the network engineered its sophisticated data, AI and tech-enabled platform, EPIC, tailormade for healthcare.
For more information about Mediabrands Health, please reach out to health@mbww.com. For more information about IPG Health, please reach out to hello@ipghealth.com.
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.89 billion in 2023.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
About IPG Health
IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world. Our clients include the top 20 global pharmaceutical companies as well as countless startups, biotech companies, biopharma companies and a variety of life science companies. IPG Health companies have earned coveted accolades in 2024 and 2023 including “Healthcare Network of the Year” at Cannes Lions, Ad Age A-List, New York Festivals Health Awards and the Manny Awards. IPG Health was also recognized as “Healthcare Network of the Year” at the 2023 Clio Health Awards, London International Awards and MM+M Awards. We are part of the Interpublic Group of Companies (NYSE:IPG). Visit www.ipghealth.com to learn more.
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Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
